![]() It starts off with an officer walking up to the chief and asking him to watch a video of their lip-sync challenge. The Indianapolis Metropolitan Police Department singing Justin Timberlake's "Can't Stop the Feeling." Points for including a horse and doing what appears to be some type of country line dance.Ģ. Ultimately the department sticks to its country roots. One big-wig even jokes about how they're late to the lip-sync game and the chief goes through several "possible" skits, including one with a "bad guy" in the back of a cruiser as two officers sing "I Fought the Law," by the The Clash. These officers are sure to steal young hearts with a well-choreographed rendition of Toby Keith's "Should've Been A Cowboy." The video starts off with a humorous skit. Even In front of a chopper with a moose head. Decked out in full black uniforms, the officers pop wheelies on bikes, shop for scooters, and bust moves anywhere and everywhere they can. These officers have some slick moves and probably weren't the kids who stood off to the side at the eighth-grade formal. Seattle Police Department performing "Downtown" by Macklemore and Ryan Lewis. Oh, McGruff the crime dog makes an appearance as well.ħ. The office then launches into a song and dance of Flo Rida's smash hit "Good Feeling." The video features cops on bikes, cops on ATVs, an old cruiser and even a tactical vehicle. After riffing about their challenger's video - which, incidentally, features a very cute porcupine - one deputy jumps out of a plane and sings 2 Unlimited's hit "Get Ready For This." But that's only to accept the challenge. The sheriff's office launches immediately into a comedy skit, pretending to take a dispatch call about the lip-sync challenge. Season four of "Lip Sync Battle" is expected to air January 2018.The amount of planning that went into this is astounding. "Carpool Karaoke" follows a near identical format to the one created by Patterson and her fellow producers for "Lip Sync Battle" - celebrities having fun for a short period of time.Ī simple, yet effective premise, and one that marks the birth of a new kind of television formatting that can live on both linear television, and digital platforms with equal success. The strategy and format employed by "Lip Sync Battle" has since been replicated. The world of being an out of touch celebrity is over." They're not one step removed, they hear from their fans. And this is one where the celebrities that come on this show know their fans really well, because it works both ways, they know their fans very well because they hear from them directly, it's not through a publicist. There are plenty of vehicles where they can go out and promote. I think audiences are tired of being sold. "If anything we did felt pre-packaged, or like it wasn't their choices, it would reek of being contrived and fake, and we didn't want to be that. And "Lip Sync Battle" currently has higher live ratings than any other show on Spike. They rapidly gather millions of views when released. " Lip Sync Battle" is now widely known for its clips' virality. The show's short segments are produced to travel and bring in viewers on digital platforms, and then drive viewers to the live show. "We made it so that it's not filler - as we call it, it's killer, no filler," said Patterson. Using "The Tonight Show" as inspiration for "Lip Sync Battle," Patterson explained that they made each of the show's segments into three to five minutes of action-packed content. So we really applied the same thinking to 'Lip Sync Battle,' I looked and thought it's the perfect new world order." ![]() It was a really brilliant, and intuitive, modern way of thinking about a big institution. He's producing that show in three to five minute segments, and they can each travel and have a life of their own. Patterson explained that she thought that the way Fallon had formatted "The Tonight Show" was perfect: "We really followed Jimmy Fallon's instinct for the way he produced 'The Tonight Show,' which is he produces that show one viral moment at a time. Shortly after Fallon's pitch was rejected, the idea was sold to Spike TV by Patterson, Jon Krasinski, Stephan Merchant, and Jay Peterson. Account icon An icon in the shape of a person's head and shoulders.
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