It is also important that the complex digital world is made as easy as possible to understand.' We want drivers to feel completely at home. After all, our vision is to provide a comprehensive experience in the car. 'The friendly nature of this prompt is another positive aspect. 'Take a break' could not be more simply and internationally understandably illustrated than with a coffee cup,' says Klaus Frenzel, head of UX Design, who is responsible for the design of the user interfaces in Mercedes-Benz vehicles. More than 14 million vehicles featuring it have already been delivered to customers. ATTENTION ASSIST is now standard equipment in all Mercedes-Benz car model series. The intuitively recognisable symbol for this is a stylised coffee cup in the instrument cluster. This assistance system can recognise typical signs of fatigue and prompt drowsy drivers to take a break. Mercedes-Benz also uses the wake-up effect of coffee: ten years ago, Mercedes-Benz presented the drowsiness warning system ATTENTION ASSIST as a world first. As a homage to these aromatic beans, the International Coffee Organisation (ICO) has proclaimed today to be International Coffee Day. On average, Germans drink around 164 litres of coffee each per year. Whether with milk and sugar, black, whether brewed or espresso, from a large pot or in a tiny cup: coffee has fans all over the world.
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